Ratings for alternate listings (with a tour versus without) were aggregated to understand the impact of virtual tours on interest in the featured business.After viewing each listing, respondents were instructed to rate their interest in booking a reservation.Note: Presentation of alternate listings were randomized evenly and consistently throughout the field.1 listing with a virtual tour + 1 listing without a virtual tour.1 hotel listing + 1 restaurant listing and Street View, by Google Maps, is a virtual representation of our surroundings on Google Maps, consisting of millions of panoramic images.Respondents were asked to view one of the different versions for each business (in a randomized order). ![]()
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